In this blog post by Amanda Mizrahi, she uses the motif of a multi-lane highway to describe the differing and changing needs of donors, end users, community members, colleagues and potential partners, and how they interact with information that an organization shares. “They need different ramps to get on or off of your highway, rest stops and safe shoulders, fast and slow lanes and definitely lots of appropriate signage to help them make good choices along the way,” she states. “Whether it is in the boardroom, on your website, or at the point of service, each individual needs to have access to the right sets of information at the right times to ensure their journey is comfortable and gets them where they want to go.”